Homeowners insurance advertising often relies on showing worst-case scenarios, but for a TikTok audience, we took a more playful approach.

Instead of depicting real homes in distress, we created a series of short-form films where everyday "homes" (a doll house, a birdhouse, a house of cards) faced their own lighthearted disasters. Each spot delivered a simple reminder: no matter what your home looks like, protecting it matters.

By translating familiar homeowners risks into charming, unexpected analogies, the campaign made insurance feel entertaining, shareable, and perfectly suited for social, while reinforcing that USAA has a way to help protect the place you call home.