Little Missions
//
INTEGRATED CAMPAIGN

USAA Bank aimed to demonstrate the value of membership through powerful storytelling that amplified the emotional expression of their new brand platform, Taking Care of Our Own.

We created a connective tissue between the platform and product awareness by building on an emotional human truth: When you’re showing someone you care, even the smallest details matter. That’s true for family members or bank members.

This integrated campaign, Little Missions, highlights the power of human connection and how USAA makes a difference in its members’ lives.

Product Focused Social Extensions

Credits

Bill Pauls (Executive Vice President, Executive Creative Director)

Jordan Lipton (Senior Vice President, Executive Creative Director)

Tristan Espiritu (Vice President, Group Creative Director)

Mike Donahue (Associate Creative Director)

Tim Bunker (Copy)

Helen Kwak (Art Director)

Holly Mulinax (Art Director)

Becca Mendosa (Group Account Director)

Courtney DeSpain (Account Director)

Megan Philips (Senior Account Executive)

Melissa Berg (Producer)

Director/Production: Matt Smukler, Supply & Demand

Victoria Flores (USAA, Product Marketing)