PieTap Pizza workshop// BrandingReach Hospitality Group had an idea for a new pizza restaurant. It would hang its hat on house-made 96-hour fermented sourdough crust and hand-crafted cocktails they poured on a tap. They weren’t any run-of-the-mill neighborhood pizza spot, and they needed brand positioning that told the story of the hard work and dedication that set them apart.
We created a brand DNA, a name, and environmental design that did just that: PieTap Pizza Workshop.
The Statler Hotel // BrandingThe Statler Hotel opened in 1956 as one of the most iconic hotels in the world. After sitting vacant for more than a decade, the historic Dallas landmark underwent a $230 million restoration and reopened in 2017, seamlessly blending its iconic mid-century architecture with contemporary design.
The new owners were looking to create an energized dining and nightlife scene within the hotel. We named, branded, and brought to life four new brands that did just that: Waterproof the rooftop pool and bar, Bourbon & Banter the hidden speakeasy, Scout the American eatery and billiards outlet, and R&B a modern quick service Ramen and Bao eatery.
Front Burner Restaurant group // BrandingThe partnership with Front Burner Restaurant Group produced unique brands that scaled.
I helped develop the brand positioning and design for several of the company's most successful hospitality concepts, including Whiskey Cake, Velvet Taco, Mexican Sugar, Sixty Vines, and Haywire. What began as individual restaurant concepts have grown into regional and national brands—Whiskey Cake has expanded to more than 10 locations, Velvet Taco to 40+ locations nationwide, Mexican Sugar to 8+ locations, Sixty Vines to 15+ locations across multiple states, and Haywire to five flagship destinations with continued expansion planned.
Contributing to the visual identities of brands that have collectively scaled to nearly 80 locations has reinforced my belief that thoughtful design is foundational to building businesses people remember and return to.
Credits
Plan B Group